Publicis will create a new unit within the Groupe to oversee the account, pulling in resources from across Publicis Groupe's Digitas and Blue 449. Read the whole story
Burlington Stores is appointing Horizon Media as its new media AOR following a formal review. Initiative was the incumbent. Read the whole story
The pro bono work includes an overarching "Rise With Us" brand identity for the 50th anniversary edition of the Special Olympics USA Games in … Read the whole story
A decade after agencies established independent "trading desks" and/or separate programmatic media-buying teams, most agencies have integrated their programmatic and direct media-buying teams -- … Read the whole story
If it's spelt out whom data will be shared with, only 10% of ad partners will get a "yes." Read the whole story
A dispute over money has led to the end of a seven-year Partnership in Paris for Bollore Group, the company that controls Havas parent … Read the whole story
An eye-catching piece of street art gives participating passersby a chance to win a trip to any of the 132 destinations Delta flies to … Read the whole story
Dentsu Aegis digital agency Isobar has appointed Shawn B. Mishra senior vice president and global managing partner, Isobar Commerce Practice. Based in Chicago and … Read the whole story
Interpublic’s Deutsch has been named creative and advertising agency of record for H&R Block, the companies confirmed today. The selection came after a formal review. … Read the whole story