Citing the negative impact it will have on response rates -- and indirectly, the media and marketing research that is calibrated to it -- … Read the whole story
The tongue-in-cheek effort features the effervescent Dr. Ruth, known for funny-but-candid advice about sex, showing couples how to get the most out of "Slinging." Read the whole story
The agency's first assignment is to conduct research to better understand how this 112-year-old family-owned company fits into today's marketplace. Read the whole story
Under the agreement, the Grifco brand will be retained though it will now be known as Grifco, an MMGY Global company. Ophir PR will … Read the whole story
Only a third of companies can demonstrate GDPR compliance, a survey finds. Read the whole story
Eighty-seven percent of ad execs say they "hold back" spending on media companies and platforms due to "poor measurement," while 67% said they hold … Read the whole story
Nearly half the respondents we polled agreed that the messages they saw were good, but they wanted to know what the brands were actually … Read the whole story
The company is working on a big rebranding plan with its new marketing agency Endeavor. But the firm's ugly split with founder John Schnatter … Read the whole story
Two years after diversifying to become more equally balanced between B2C and B2B clients, full-service agency Idea Hall is adding two industry executives to … Read the whole story
WPP has been awarded integrated marketing duties for Unilever’s Sunlight laundry soap brand across Africa following a competitive pitch process. Sunlight is the second … Read the whole story