MediaPost Agency Daily
Tuesday, August 14, 2018
  • SimpliSafe Taps Former Arnold Executive To Lead Its In-House Agency

    The move comes as SimpliSafe reaches an "inflection point" aided by Hellman & Friedman's recent private equity investment that values the start-up at more … Read the whole story

  • New Broom Sweeping: WPP To Move Its Corporate HQ

    Sources confirmed the news, which was disclosed in a memo from the holding company's co-chief operating officers to staffers. Read the whole story

  • New Method Campaign Highlights 'Fun' Side Of Cleaning

    The campaign, from Mekanism, shows how "clean doesn't have to be all about elbow grease and sparkly white floors," says agency creative director Laura … Read the whole story

  • Royal Caribbean AI Tool Sets Vacation Photos To Music

    Artificial intelligence has been finding its way into countless applications, and now even the creation of personalized music soundtracks matched to vacation photos. A … Read the whole story

  • Should Marketers Ad Target Households Or Individuals?

    Before launching a campaign, marketers need to determine whether it should target a household or individual. When audience data ties to the household, it … Read the whole story

  • Advertising Is Your Life. But The Kids Still Have To Eat, Right?

    Stacie Billis, wife of Big Spaceship CEO Michael Lebowitz, and Meghan Splawn, have just launched a new podcast about the trials and trepidations of … Read the whole story