The study, from ID Comms and the 4As, is designed to help improve the process so that capabilities are tested more effectively. Read the whole story
Multiple campaigns are rolling out to celebrate the holiday season by attempting to bring a smile to viewers. Here's a sampling. Read the whole story
The $135 million deal came after Periscope's current owner Bill Simpson decided to retire, coinciding with Quad's self-described 3.0 transformation that seeks to bolster … Read the whole story
Magnet is comprised of 40 member agencies that collectively serve more than 800 clients with billings of nearly $3 billion annually from offices in … Read the whole story
For all the talk about an exodus of programmatic media-buying going in-house, only about a quarter of ad execs -- both marketers and agencies … Read the whole story
While senior marketing executives need to be mindful of budget, no brand can afford to have transparency come at the cost of decreasing performance. Read the whole story
Kantar has developed and launched the Reykjavik Index For Leadership, while Landor has devised what it calls a new form of "socially responsive" design. Read the whole story
An organic posting from social media-savvy singer John Mayer helped Kraft and agency T3 capitalize on a free celebrity endorsement. Read the whole story
Executive Creative Director Aaron Evanson is returning to Chicago, the city where his career began, after working at in VMLY&R Kansas City, one of … Read the whole story