According to an R3 analysis, Publicis had estimated global net new business revenues of $200 million for 200 wins including awards from Nestle and … Read the whole story
IPG CEO Michael Roth's $2 billion bet on data and analytics with the acquisition of Acxiom was its biggest deal in 13 years and … Read the whole story
Two agency veterans are partnering with actors to create a shop designed to connect the entertainment industry's top-tier writers, directors and producers with clients. Read the whole story
Jon Bird will oversee the agency's global commerce practice which offers ecommerce connected retail and relationship marketing capabilities to clients. Read the whole story
Publicis Spine, the data, technology and talent unit created by Publicis Group in 2017 to drive "transformation," has named Microsoft's Ian Thomas its Chief … Read the whole story
For its latest Super Bowl campaign, AFM partnered with Adopt-A-Pet and created a site featuring an AI-informed adoption tool and humorous canine-themed content. Read the whole story
New strategic digital agency Origin! has been founded by Ryan Phelan, John Caldwell and David Baker. Read the whole story
For the year, MediaCom had estimated global net new business revenues of $189 million for 159 wins, including new assignments from Coca-Cola, Hilton and … Read the whole story
Finance platform NerdWallet is relying on its in-house creative team to develop the new "You Deserve the Best" campaign that recognizes NerdWallet's fourth annual … Read the whole story
Portland-based creative agency Swift has promoted Meredith Chase to chief strategy officer and hired Marni Beardsley as chief production officer. Chase joined Swift in … Read the whole story
Douglas Elliman Real Estate is appointing Grey New York as advertising agency of record, following a review. The incumbent agency was NY-based boutique AgencySacks.Grey … Read the whole story