Shane McAndrew is joining Mindshare as the GroupM agency's new chief data strategy officer, replacing Rolf Olsen, who left in May 2018. Read the whole story
The ad agency, which also has offices in Seattle and Los Angeles, said its New York outpost will focus on digital transformation for brands. Read the whole story
Two-thirds of consumers now use an ad blocker, but they are installed mostly on desktop/laptop computers, indicating that the probability of being blocked on … Read the whole story
Publicis Groupe's Maurice Levy, MediaLink's Michael Kassan and Horizon Media's Bill Koenigsberg are three of the Adland luminaries being inducted into American Advertising Federation's … Read the whole story
Marketers are moving away from gender-based stereotypes with targeting strategies, but many are uncertain how to do it. Stereotypes remain strong in products for … Read the whole story
The actors, as their 'Dude' and 'Carrie Bradshaw' characters, promote Stella's clean water partnership with Water.org. Read the whole story
- COMMENTARY
While the big action is being viewed on TV, the big activity is happening on mobile. Every single marketer who uses social media the … Read the whole story
Established in 1982, the 11-person MJM specializes in audio and production services. Read the whole story
WARC acquired the Gunn Report a few years back and was itself acquired by Cannes Lions parent Ascential last year. Read the whole story
Publicis Groupe is promoting Marco Venturelli as co-president overseeing creativity at Publicis Conseil. He will help lead the agency alongside Agathe Bousquet, president, Publicis … Read the whole story
Family dining chain Village Inn has launched a new ad campaign called “Anti-Brunch” that pokes fun at trendy, overpriced brunch spots with their long … Read the whole story
Eastern Carolina Organics (ECO) is appointing The Republik as the producer's first-ever agency of record following a formal review. Founded in 2004, ECO is … Read the whole story
