Effie Worldwide released its 2019 global index today revealing WPP as the most effective agency holding company, Unilever as most effective marketer and Coca-Cola … Read the whole story
A new form of malvertising only impacts ads served via programmatic exchanges, and 87% of those attacks appeared in header bidding in the past … Read the whole story
Three out of four ad execs say they currently factor for "trust-related attributes" when deciding how to allocate their ad budgets to the media. Read the whole story
C&T cofounder Dan Gardner says it is too soon to tell how the recent Stagwell-MDC Partners alliance will affect his agency. But he's happy … Read the whole story
Facebook has not said how many of its more than 25,000 employees had access to users' passwords, and thus, their posted private or personal … Read the whole story
GroupM offers a new treatise on some of the forces that will shape the media-marketing landscape. Read the whole story
TV "allows us to convey the tactile quality of the product as well as the visual aesthetic of the brand," says company's CMO. Read the whole story
Barbarian is promoting Courtney Berry to managing director to lead key client relationships like JBL Audio, L'Oreal, Panasonic Avionics and Ad Council. She’s also … Read the whole story