MediaPost Agency Daily
Thursday, April 25, 2019
  • Martin Agency Wins CarMax Review

    One of the key initiatives Martin will support is the nationwide rollout of CarMax's new customer-driven, omnichannel buying and selling experience. Read the whole story

  • Industry Veteran Launching Denver Ad School

    After working at DDB and O'Keefe Reinhard & Paul, Jesse Alkire is returning to Colorado to launch the Denver Ad School. Read the whole story

  • Puerto Rico Tourism Launches First Campaign In 5 Years

    The group's "extensive research" found Puerto Rico's brand identity is neutral in the minds of travelers, encouraging organizers to develop an entirely new platform. Read the whole story

  • Report Reveals 86% Of European Brands Have Shifted Programmatic In-House

    Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an in-depth series of analyses released today … Read the whole story

  • OMD US 'Flattens' Organization, Eliminating Regional Presidents

    Three regional president positions are being eliminated as is the agency's CMO role. Regional operations across the U.S. will now report to agency CEO … Read the whole story

  • The Return Of The Full-Service Agency Model

    There has been a lot of discussion about "rebundling" or reversing the now prevalent agency model of separate agencies for creative and media. Read the whole story

  • Mobile Crowned King Of Digital Marketing

    Mobile now accounts for 51% of UK digital spend -- and video is still rocketing too. Read the whole story