IPG attributed the strong growth to strong new business development and higher spending from existing clients. Read the whole story
Direct marketing and database marketing pioneer Lester Wunderman's life will be celebrated during a memorial May 21 in New York City. Wunderman is credited … Read the whole story
WPP's "legacy issues" are continuing to impact its financial performance amid CEO Mark Read's three-year turnaround plan. Read the whole story
According to an NRF study, per-person spending will rise to an average of $196 this Mother's Day, up from $180 in 2018. Read the whole story
A panel discussion featuring some of Madison Avenue's biggest network TV buyers Thursday accused the industry of misrepresenting itself in the previous year's negotiations, … Read the whole story
Mark Penn has been at the helm of MDC Partners for a little over a month and he's already putting his stamp on the … Read the whole story
Omnicom is adding more responsibilities to Audrey Melofchik's remit by appointing her President DDB New York in addition to her current role overseeing Velocity … Read the whole story
Whittier Trust is appointing Yes Design Group as the private investment and wealth management firm's agency of record. Perceptiv served as the incumbent, and … Read the whole story
