The group says the proposed switch would lack transparency and impact ability to properly assess pricing. It's also demanding MRC accreditation prior to launch. Read the whole story
The program will be run by Spotify creative director Oriel Davis-Lyons, as part of The One Club's Professional Development programming. Read the whole story
Originally developed in 2007, the initiative helps inner city youth gain access to the advertising industry through workshops and mentorship partnerships. Read the whole story
Ad spending plummeted 28% across the major Anglo media markets -- the U.S., U.K., Canada, Australia and New Zealand -- during the first wave … Read the whole story
Marcias will be responsible for leading the company's creative team, supporting the Snap brand, while heading up consumer and business global-marketing efforts. Read the whole story
The amount of risky content served on platforms continues to force some advertisers to defund news. "Brands are afraid of disinformation," said Brian Atwood, … Read the whole story
Some of the most interesting -- and sometimes surprising -- insights charting the impact of the COVID-19 pandemic on America has come from media … Read the whole story
It sounds like a movie trailer for a political thriller, complete with baritone narrator and heart-pounding music, like the kind you expect from a … Read the whole story
Lamar Advertising has been selected as the exclusive out of home advertising provider for the new Allegiant Stadium, home of the NFL’s Las Vegas … Read the whole story