The holding company said its tentative outlook for the full year is in line with the current analyst consensus of an organic net revenue … Read the whole story
The agreement marks an expansion of an alliance between the two firms that began nearly two years ago when Talon began providing OOH services … Read the whole story
That's Frank Abagnale, who defrauded banks of nearly $2.5 million and then went on to work for the FBI. Read the whole story
"Improved transparency" is the main factor driving programmatic trading models among the world's biggest marketers, according to findings of a new report from the … Read the whole story
That's the finding of a new national survey from Privitar, which shows nearly half (45%) of consumers say they would never share their data … Read the whole story
Consumer research led to the decision not only to keep Ernie and his elfin friends, but give him a more prominent marketing role. Read the whole story
The company didn't provide specific breakouts for GroupM but reported that the agencies division combined organic net revenue was down 9.5% in the first … Read the whole story
- COMMENTARY
A ruling that Amazon is liable for products delivered to buyers has parallels to the way digital ad platforms operate. Read the whole story
The creative, developed with Funworks, riffs off COVID-19 quarantine by letting Burns and his family use their improv skills at home. Read the whole story
Duke’s Mayonnaise is appointing The Richards Group as the brand’s first agency of record following a pitch process held entirely during the COVID-19 shutdown. … Read the whole story
