The announcement comes as agencies and holding companies aggressively move to bulk up expertise in ecommerce, which is growing sharply during the pandemic. Read the whole story
A WPP team led by VMLY&R and Mindshare will lead the estimated $100 million consolidated account that spans 53 countries. Read the whole story
U.S. ad spending is now expected to decline 8% vs. 2019, according to a survey of "buy-side" executives at advertisers and agencies surveyed by … Read the whole story
WPP affiliate company TMARC group, one of South Africa's leading performance marketing companies is being folded into AKQA. Read the whole story
Data should be used to make peoples' lives better, not simply to push messages -- to enhance people's lives, not make them more complicated. Read the whole story
The firm's founder, Matt Preuett is joining Mesh as Agency Director, New Orleans. He's tasked with growing the agency's presence throughout the Southern Louisiana … Read the whole story
Media and marketing consultant MediaLink, part of Ascential has appointed Kathleen Saxton executive vice president and managing director to lead and expand its European … Read the whole story