That's according to a new global ranking from COMvergence in which Mindshare, MediaCom and Wavemaker took the top three spots. Read the whole story
The dealer network will deploy the "Helpful Honda" campaign that Secret Weapon created a few years back and which has been embraced by Honda … Read the whole story
What do podcasts, poetry, martial arts, henna and Etch A Sketch have in common? They were just some of the ways the team at … Read the whole story
Seventy-two percent of women thinking about starting a business are now even more inspired to do so as a result of the pandemic. Read the whole story
Fraud is prevalent across all forms of so-called personalized identifiers. Read the whole story
The goal is to "inject a little optimism into the doom and gloom that we're seeing in the media right now," says WeTransfer's Julia … Read the whole story
Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security. Read the whole story
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The medium has evolved significantly in recent years and is on the same playing field as other media channels. Unsiloing OOH is enabled through … Read the whole story
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If this pandemic has taught us anything, it's that we can be creative and succeed with what would be considered shoestring elements, pre-COVID-19. Read the whole story
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The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions … Read the whole story
Elyse Epstein joined from sibling agency Ogilvy, where she served as director, program management. The company also promoted six-year veteran Tania Sethi to Chief … Read the whole story
