That's one of the findings in a new study from Horizon Media that explores shopper attitudes and behaviors this holiday season. And "Click and … Read the whole story
Kantar identified three themes: Managing the complexity of media and content, navigating data in a cookieless world, and planning for and proving performance. Read the whole story
The agencies will combine their teams under Thesis' operations once staff returns to the office. All Bonfire clients will now become part of Thesis's … Read the whole story
The "Happy Haunting - Live from the Winchester Mystery House" started on Oct. 20 and features a family-friendly scavenger hunt and ghost stories. Read the whole story
Dentsu, which last month announced it had achieved a several years' goal of having its office powered by 100% renewable energy, has set a … Read the whole story
The now-defunct short-form video streaming service spent heavily through September -- including a Super Bowl ad- -- and was still running a diminished schedule … Read the whole story
A big factor driving digital's increasing share of overall ad budgets is the acceleration of "digital retail advertising," which a new study from Advertiser … Read the whole story
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketing for brands through media, creative and commerce. Bing, VidCon and others have … Read the whole story
As part of a wide-ranging keynote about data, insights and human beings, Shell Brands CEO Dean Aragon drew an analogy between some CMOs and … Read the whole story
As good partners, the responsibility to advocate for inclusivity and elevate equity in our clients' brands and their marketing efforts often falls on us. Read the whole story
The ads are designed to convince Anti-Castro voters in the U.S. to vote for Biden. But you probably wouldn't want your kids to see … Read the whole story