First-party data is a key ingredient but for many marketers third-party data may become even more critical than it is today, panelists said at … Read the whole story
Michael Tennant has been named Entrepreneur in Residence to leverage his expertise in empathy to help enable the people of Arnold and Havas Media … Read the whole story
L.E.O was founded in 2019 by Kevin King and Jess Clifton following their departure from Edelman. Since inception, the team has worked with clients … Read the whole story
Consumer behavior changed in 2020, making it difficult to follow previous behavioral patterns when purchasing third-party data segments. Lotame on Wednesday released numbers showing … Read the whole story
With A-B controlling ad space for the SB, Coors decided instead to go where no marketer has gone before -- into viewers' dreams. Read the whole story
American ballet dancer Misty Copeland and professional basketball player Gabby Williams helped kick off the challenge. Read the whole story
According to the agency, the agreement is designed to help keep MRM at the forefront of innovation and technology and the agency in tune … Read the whole story
Whether or not people are loyal to your brand depends on if you are digitally responsible -- accountable, ethical, safe, and secure. Read the whole story
Safelite AutoGlass is appointing FCB as creative agency of record to manage the company’s consumer campaign and communication materials, including broadcast, online video, social … Read the whole story