The account will be led by Havas CX customer engagement agency, Havas CX helia, which has been tasked with developing a new global fulfillment … Read the whole story
A new analytics dashboard, enhanced first-party data platform and a rebranding signal the OOH firm's effort to move forward post pandemic. Read the whole story
Miller Lite drinkers are "encouraged" to occupy themselves by inputting long URL when Michelob Ultra's ad airs during the Super Bowl. Read the whole story
With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus … Read the whole story
Sponsoring the virtual pregame event, headlined by Shaquille O'Neal, brings an experiential component to the marketing effort. Read the whole story
Facebook, which has long enabled advertisers to control what content their ads appear adjacent to on its audience network, Instant Articles and its in-stream … Read the whole story
Report raises questions like "Are we really ready to sacrifice privacy for convenience, worth for automation, or humanity for optimization?" Read the whole story
Reckitt Benckiser (RB) has awarded more of its business to Publicis Groupe following a competitive pitch. The Groupe will now manage RB Health’s Central … Read the whole story