Alcohol advertising will grow roughly in line with the general ad market with 4%-5% annual growth in 2022 and 2023, according to Zenith's new … Read the whole story
The appointment continues the makeover of Havas Media's North America executive leadership team. Read the whole story
Advertisers shifting ad dollars into vaccine education may be beneficial. More than one in two Americans (54%) trust brands as information sources. Read the whole story
The lawsuit charges that McDonald's has discriminated against Allen's Entertainment Studios and Weather Group through a pattern of racial stereotyping and refusals to contract. Read the whole story
The role is new and comes amid a huge pandemic-boosted surge in online commerce activity, sparking demand for agency services in the sector from … Read the whole story
Madison Avenue likes to boast about its media-buying clout, but even its biggest are also-rans to the long tail. Read the whole story
Madison Avenue's biggest media buyers saw their total media billings volume erode in 2020, but not at the rate of the overall marketplace, making … Read the whole story
Merkle wants to build a platform to help marketers understand why people search. The technology will map out topical areas to put the focus … Read the whole story
Australia and New Zealand represent one of WPP's largest markets worldwide, with revenues of almost $500 million and 3,800 people employed by its global … Read the whole story
Detroit-based ad agency Doner, part of MDC Partners, has appointed Shelia Minetola as its first director of diversity, equity, and inclusion. She previously served as … Read the whole story
Shutterfly is appointing Mischief @ No Fixed Address as creative agency of record following a competitive review. The independent agency will handle creative campaign … Read the whole story