The remit includes creative, media, PR, branding and other services. The client spent $190 million last year on measured media, according to COMvergence. Read the whole story
Cigna's new agency of record at IPG, dubbed "Team Unleash," will be in place on July 1, 2021. Cigna spent $180 million on measured … Read the whole story
F&B said that Southgate would work "in partnership with" Global Executive Chairman and Copywriter Anna Qvennerstedt to lead the agency. He succeeds Guy Hayward. Read the whole story
Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health CampaignIn a major endorsement of news veracity rating system NewsGuard, Publicis Groupe has agreed to incorporate its ratings into two aspects of its organization: … Read the whole story
In a major push to equate video ads in digital out-of-home venues with linear TV, OTT and streaming, the OAAA today is releasing its … Read the whole story
After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can … Read the whole story
Allied-which focuses on entertainment, lifestyle and sports marketing--said the deal bolsters its existing North American experiential marketing business and expands its global footprint. Read the whole story
Labelium Play is designed to integrate brands into video, audio and gaming platforms such as YouTube, Spotify and Twitch. Read the whole story
Groupon is appointing IPG’s FCB as lead creative agency as the discount platform overhauls the brand and seeks to better position itself in a … Read the whole story
The campaign stars actress -- and real-life Big Lots enthusiast -- Retta, from NBC's "Good Girls" and "Parks and Recreation." Read the whole story
360i CEO Jared Belsky is leaving the company to pursue other opportunities, he and the agency have confirmed. The agency issued this statement from … Read the whole story
