The initiative comes amid a greater effort by marketers and agencies to spend more of their media budgets with minority publishers. Read the whole story
A study finds that 26% of Generation Z spend five hours or more a day on TikTok, and 18% spend a similar amount of … Read the whole story
Publicis Media's Starcom London team is claiming to be the "first U.K. agency to develop and implement an automated media booking bot." Read the whole story
The return of Sue Batterton and Trevor Monteiro follows agency efforts to reinvent itself after the scandal that embroiled the agency and its founder … Read the whole story
It is the first major initiative under the leadership of new Board Chair Tiffany R. Warren and Vice Chair Carter Murray. Read the whole story
The multimedia ad format will use AI and machine learning to combine images, headlines and descriptions, and will serve up on Bing.com. Microsoft says … Read the whole story
- COMMENTARY
Consumer advertising comes in a slew of platforms - but it doesn't always hit the mark. Read the whole story
The agency, Performance Art, will be led CEO Andrea Cook who was previously CEO at FCB/SIX, the Toronto-based marketing agency within the FCB agency … Read the whole story
The creative, produced and executed by Ronin Advertising, includes social media posts featuring Downtown's "BID Ambassadors." Read the whole story
Red Bull has appointed Omnicom Media Group's PHD as its new media agency for North America, according to sources. Starcom USA, part of Publicis … Read the whole story
