The new practice, AccelerateSG, will serve as a dedicated division for brand, content, and creative insights, addressing emerging trends in television broadcasting and other … Read the whole story
Pattern89, which uses AI to analyze ad trends from a global database, finds that the strawberry emoji is the most popular ice-cream-related one in … Read the whole story
The firm's managing partner Eli Samaha may join the board of the combined company if the merger goes through. MDC shareholders are set to … Read the whole story
"Search engines" was the No. 1 trending topic among brands in recent weeks, signaling an intent to derive insights from search efforts in order … Read the whole story
During streaming programs, identical commercials might run four times or more, inexplicably including promotions for what audiences are watching. Read the whole story
PepsiCo Inc. executives see ecommerce and consumers' holistic health concerns as two permanent factors affecting food and beverage marketing. Read the whole story
The campaign encourages hair style creators to showcase their skills by sharing their best looks in selfies or videos with the tag #MyHairGame. Read the whole story
In-home rowing machine marketer Hydrow has appointed Mojo Supermarket to serve as the lead creative agency of record following a competitive review. Hydrow and … Read the whole story