The 60-second spot created by Visa's creative AOR, Wieden+Kennedy, redefines Visa as a network, offering much more than credit card services. Read the whole story
Company CEO John Wren predicted that the company would return to sustained "GDP-plus" growth in the future after the global economy has fully recovered … Read the whole story
The era of big pitches every couple of years is coming to an end as value and partnership rather than price start to be … Read the whole story
The effort, from TBWA\Hunt Lascaris has just launched in 16 countries across Africa and the Middle East. Read the whole story
Arielle Garcia is among the 2021 inductees to the American Advertising Federation's Hall of Achievement, which celebrates industry execs age 40 and under who … Read the whole story
The expansion also was led more by smaller advertisers than the biggest, as the top 10 ad categories grew at only about a third … Read the whole story
The deal will enable Tinuiti to reintroduce its OTT division as Streaming+, offering scalable, targetable, data-driven optimization across OTT, linear TV, streaming TV and … Read the whole story
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to … Read the whole story
It's the second big proxy advisory firm to weigh in this week with a recommendation to MDC shareholders to vote yes on the merger … Read the whole story