According to the group, its analysis has identified a handful of factors that impact the inclusion and retention of historically excluded individuals, including the … Read the whole story
Demi Moore and Mila Kunis, former and current wife of Ashton Kutcher, respectively, star in ad poking fun at the pair's history. Read the whole story
The agency report cites regulatory action to formally ban advertising linked to fossil fuels, raising sustainable ad initiatives to a compliance level, as well. Read the whole story
Initially, LG Ads will offer campaign performance guarantees on key performance indicators -- reach and frequency, demographics, video completion rates, and conversion metrics. In … Read the whole story
"More broadly, we are expanding our opportunity in advertising," boasted CEO Satya Nadella. Read the whole story
The acquisition of CoreMedia Systems will provide direct and brand response analytics, attribution and media management software to ad agencies and marketers. More than … Read the whole story
Inclusive audience planning, supporting diverse voices and balancing brand safety with diversity are key themes for media buyers. Read the whole story
Those platforms include the upcoming Super Bowl and the Beijing Olympics. Messaging will remind women of the importance of annual health screenings, and it … Read the whole story
Digitas has promoted Jen Faraci to Chief Data Officer, Caroline Winterton to President, New York, Melissa Levy to President, Boston and Morgan Carroll to President, … Read the whole story
Creative agency Joan has been chosen as lead global agency for S&P Global. Joan is tasked with building a new strategic and creative foundation … Read the whole story
