Burger King is also reassessing creative duties, handled by David. Horizon Media is the media AOR for RBI which also includes Tim Horton's and … Read the whole story
The tongue-in-cheek work, geared to "rescuing" abandoned carts, raises awareness for the 70% of online shopping carts abandoned at checkout pages daily. Read the whole story
Kasprzycki is tasked with driving growth in the region, finetuning its strategy and positioning and devising new talent programs. Read the whole story
Winston-Salem, N.C.-based The Variable has been named agency of record for brand strategy, creative, content and social. Merkle and Golin will handle CRM, PR … Read the whole story
In the 60-second game day spot, Arnold Schwarzenegger (Zeus) will be joined by Salma Hayek Pinault, who portrays Hera. Read the whole story
They join a growing list of global marketers now representing $43 billion in carbon-neutral marketing commitments. Read the whole story
"IOC, which has shown leadership in adopting its own climate action plan," now needs "to push big companies to do the same," says CEO. Read the whole story
NBC has sold out all ad inventory for Super Bowl LVI across NBC, Telemundo and all digital platforms including Peacock. More than 30 new … Read the whole story
As the Neil Young -Spotify controversy illustrates, information integrity is becoming a baseline filter for media-buying. Read the whole story
IPG CEO Philippe Krakowsky helped close out this week's Decisions 2022 conference in a fireside chat session with 4A's CEO Marla Kaplowitz. Read the whole story