Fintch company Greenlight underscores financial probity in "I'll Take It," while Zendaya stars in her first big game ad. Read the whole story
It's the potato chips' first global brand relaunch in more than 25 years. The 20-second ad links the chips to the shape to the … Read the whole story
L.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reality campaigns for top entertainment brands. Read the whole story
Williams, one of the connected fitness brand's many investor-athletes, is set to appear in a spot called "Strength Made Me." Read the whole story
SCS will deploy a digital strategy to market the startup brand which sells a bottled water line that is infused a metabolite that the … Read the whole story
The long-time marketer and industry consultant, best known as CMO of Subway, died Tuesday as a result of a snowmobiling accident in Southwestern Montana. Read the whole story
As a first-time Super Bowl advertiser, Criteo is on a mission to educate consumers about the future of the internet. It's also the first … Read the whole story
Mayo will be seen physically piling on actor Pete Davidson, his mother, and others to keep them from discarding food that can be repurposed … Read the whole story
The survey, from Adtaxi, found that just over half (51%) plan to watch the old-fashioned way-on broadcast or cable TV. It also queried respondents … Read the whole story
Hearts & Science has been appointed media agency partner to service the UK while the startup cruise line has tapped OMG Resolution for an … Read the whole story