In the new role Hagedorn is tasked with designing what the company described as "agile" and "complex' go-to-market solutions for clients. Separately, Publicis confirmed … Read the whole story
Ad agency Curiosity has been named creative AOR for the Holland America Line. New work is timed to the cruise line's sesquicentennial in October. Read the whole story
The two new agencies will specialize in D2C and CPG clients. Parent XenoPsi will oversee investments and support the new agencies with management of … Read the whole story
The multicultural campaign utilizes multimedia, including CTV, online video, audio, social and grassroots marketing. Read the whole story
The estimate assumes Netflix can gain about 10 million paid U.S. subscribers and realize about $7 in ad revenue per AVOD subscriber. Read the whole story
A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the … Read the whole story
The company plans to do most creative advertising in-house while retaining Publicis Groupe's Spark Foundry for media duties. Read the whole story
The shop will build on its integrated campaign, "Crunch Mode," launched during the pandemic. Read the whole story