Organic revenue growth (which factors out currency and M&A impact) remained strong at 11.3% overall in Q2 with all key operating segments reporting gains. … Read the whole story
A 25-year-plus veteran on the industry, Laura Maness previously served as CEO of Havas Group's North American flagship agency, Havas New York. She succeeds … Read the whole story
GroupM will release an alpha version of the new media carbon-reduction calculator in the next few weeks and release it generally in the fourth … Read the whole story
The agency described the role as being responsible for "strategically sound, innovative, and inspired programs - all geared toward driving clients' business outcomes." Read the whole story
Emotional data is the focus of the new offering, which merges the agencies customer experience and data-science capabilities. Read the whole story
After 16 years leading the agency founder Jae Goodman will shift to a board advisory role to Observatory and parent company Stagwell. Read the whole story
While the vast majority of global marketers have recently planned or are currently planning to make changes to their agency roster, the percentage has … Read the whole story
"Lack of both consistency and transparency has limited organic influencer marketing's value to advertisers, hamstrung its growth, and obfuscated its true ROI," the ANA … Read the whole story
The role seems tailor made for Sijanta who has spent most of his career at the automaker, most recently as director creative communications & … Read the whole story
Future advertising/branding will promote the organization's model nationwide. Read the whole story
Celebrating its 10th Anniversary, Videri Chocolate Factory and agency Baldwin& gave away 10 chocolate gift cards—with one important catch: the value of the cards … Read the whole story