The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020. Read the whole story
Without describing what it actually is, the study from Kantar and Mirriad finds virtual in-content ads lift sales, ad awareness, "favorability," and consideration when … Read the whole story
The campaign showcases how teams can utilize the company's platform in a hybrid workplace. Read the whole story
PubMatic said the selection was based on its capabilities, quality of inventory supply and its commitment to renewable energy initiatives. Read the whole story
Twitter Pixel, Conversion API and App Purchase Optimization tools are available to all of the social platform's advertisers. Read the whole story
Independent media agency Canvas Worldwide has formed a partnership to tap into TransUnion's online and offline data, using machine learning and automation services to … Read the whole story
The London-based VCCP has offices in New York and San Francisco, which will now be led by NA CEO Brett Edgar. Caroline Grayson is … Read the whole story
NuFace, which markets microcurrent facial devices and other skincare products is out with a new campaign from The Burns Group called “Find Beauty In … Read the whole story
This alliance will deploy Adtaxi's digital expertise to help Onramp clients grow. Read the whole story