The focus is leading growth and client engagement across the East Coast of Canada and the U.S. Read the whole story
Adam Von Ohlen, Chief Creative Officer CCO, said: "This campaign celebrates the Wrangler heritage with a salute to both the legacy, and the modern, … Read the whole story
The WARC forecast calls for an actual decline in spending for linear TV in 2023 and a $40-billion hit on social media's bottom line … Read the whole story
Amazon has granted some of its ad partners "advanced" status after launching the original program earlier this year. The Amazon Ads directory on the … Read the whole story
The move comes a week after Havas Media Group named PubMatic a preferred supplier because of its commitment to using renewable energy to power … Read the whole story
Many consumers expect to see relevant content to help maintain their attention, but personalization of advertising can be off-putting. Read the whole story
Basis Technologies' Grace Briscoe discusses trends in 2022 campaigns, where "spend is roughly 4x higher than in the same period in 2020." Read the whole story
As they prepare to release a big ecommerce report, GroupM's business intelligence team late last week spent some time discussing the meaning of mixed … Read the whole story
That's actors Michael B. Jordan and Tessa Thompson, who throw some punches to get their point across, but the cybercriminals keep coming in. Read the whole story