Kelli Anstine will report to Steve Bernstein, who previously served as both president and CEO, and will continue as CEO. Read the whole story
The "Deliciously De-Lick-able Delectables" campaign includes a new logo, tagline, packaging, jingle and media plan. Read the whole story
The agency has added three agency veterans to oversee and further develop its new business/marketing, client service and strategic capabilities. Read the whole story
While the shift was small -- 42% vs. 48% in a comparable study fielded by the ARF in 2021 -- it was likely because … Read the whole story
NBCU is starting up a program to help small businesses, providing ad and marketing services, partnering with State Farm and agency Walton Isaacson. The … Read the whole story
The agency says it will integrate MediaKits' data aggregation with its tech platform to help artists, influencers, athletes and creators better understand and reach … Read the whole story
At a time when GroupM has been soul-searching the definition of media "line items," it just defined one of the biggest and fastest growing … Read the whole story
The agency will develop a new global positioning and creative platform for the brand. The win represents an expansion of the agency's relationship with … Read the whole story
The free, immersive experience includes four multi-sensory, multimedia rooms that showcase the city's people and neighborhoods. Read the whole story
Initial work is expected to launch in the second quarter of 2023, with a $15 million media budget. Read the whole story