The clients are (or were) real, but the stories about the botched work are made up and part of the agency's humorous celebration of … Read the whole story
World leaders have pledged to achieve the sustainability goals by 2030. Read the whole story
The agency has hired Anthony Cintron as its first chief experience officer and Peter Cortez as its executive creative director for the new department. Read the whole story
In addition to working with clients like Coupa, Intuit, Red Kap and The New York Times, Mayes is tasked with developing new business and … Read the whole story
"One in every four are accessing the metaverse using phones or laptops," said Publicis Sapient Managing Director for Web3 Strategy AJ Dalal, noting VR … Read the whole story
For "in-view" TV watchers -- in the room while an ad airs --- political advertising gets 25.3 seconds of "viewability" vs. non-political at 20.7 … Read the whole story
The London neighborhood tapped ELVIS for all consumer marketing and brand activity, following a competitive pitch. Read the whole story
Ad agency Cashmere has named Aki Spicer Chief Strategy Officer, a new position at the culture-focused agency. He will report to Cashmere President & … Read the whole story