The award followed a six-month global review led by Casey Burnett at the Burnett Collective. Dentsu and Allied Global Media were incumbents and participated … Read the whole story
The campaign is aimed at younger targets than traditional charity ads and will run online in the coming months. Read the whole story
As the U.S. becomes a multicultural majority, the need to authentically reach multicultural consumers is a business imperative. Read the whole story
He is the latest C-level appointment reconstituting Crossmedia's U.S. leadership team, following recent additions of COO (Ali Plonchak), Chief Strategy Officer (Anne Bologna), Chief … Read the whole story
Advertisers can now see unified campaign cross-platform results, including deduplicated reach and cross-platform frequency of their media buys, across three major sell-side platforms. OpenID … Read the whole story
Good-Loop has inked a partnership with Integral Ad Science that allows the company to integrate the carbon measurement solution into IAS's reporting platform, IAS … Read the whole story
Headquartered in San Diego, the new agency will specialize in branding, campaigns and launches with a roster of clients like Casper and Royal Caribbean … Read the whole story
Rogers will be responsible for leading strategy, media and analytics service offerings. Read the whole story
The brand is looking to grow its award-winning flagship beer, Two Hearted Ale. Read the whole story