The Portland-based agency succeeds BBDO in the role. BBDO will handle CRM duties in the U.S. WPP continues to handle media duties globally. Read the whole story
The Las Vegas Convention and Visitors Authority has launched its latest creative work, "It's Your Time," from R&R Partners. The pitch: leave the family … Read the whole story
Prior to his appointment, Pierce worked for DoorDash, co-leading its Creative Studio. Read the whole story
Among the reasons: better collaboration, efficiency, improving output and providing better customer experiences. Read the whole story
While monthly data through September suggests the beginning of a new U.S. ad recession, the big agency forecast units continue to project double-digit gains … Read the whole story
On the heels of its Nike media account win in July, Otter Products has also tapped PMG as its media agency of record. Read the whole story
"What we are seeing now is even higher inflation, fueled by the after-effects of the pandemic, the war in Ukraine, rising fuel prices and … Read the whole story
The spot is "the epitome of iron sharpens iron," says Eunique Jones Gibson, Culture Brands founder and chief creative officer. Read the whole story
The agency sent teams of documentarians out across the country to capture driveways of all kinds. Read the whole story
Publicis Media set up the APX Content Ventures fund earlier this year with $25 million to finance content that elevates diverse voices and story … Read the whole story