The chain spends $45 million annually on measured media, according to agency research firm COMvergence. Read the whole story
Saxton joins from MediaLink where she served as Managing Director EMEA, responsible for strategic consulting, agency selection, talent advisory, marketing and sales. Read the whole story
The goal is to build brand visibility, which faces still competition from rival giants Ticketmaster and StubHub. Read the whole story
CafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnership that connects advertisers with its huge multicultural audiences. Read the whole story
The new OOH campaign draws from movie classics, rewritten to convey the scream-worthy horror of post-Roe America. Read the whole story
Research from Stagwell's National Research Group illuminates a simple and powerful insight: fandom of brands, products, and services is even bigger than sports and … Read the whole story
What I learned from attempting to resist social media's siren call. Read the whole story
One finding: People now tend to identify more closely with their online groups than any other communal ties. Read the whole story
The company tapped the creative agency to develop a stronger visual identity. Read the whole story
Louisville, KY-based Doe-Anderson has won a handful of new accounts over the last several months following an infusion of new talent. The wins include: … Read the whole story