Those are top priorities in a busy agenda that the 4A's has set for itself for the coming year, as outlined in a new … Read the whole story
To add a bit of nostalgia with a tropical kick, the spot features the 1983 Culture Club song "Karma Chameleon," with pop singer Drew … Read the whole story
The Dentsu unit will be responsible for all traditional "above-the-line" media planning and buying in Zalando's 25 markets, including: Germany, UK, France, Sweden, Italy, … Read the whole story
His 18-month-old startup just made its sixth acquisition, a conversion rate optimization specialist focused on testing and, ultimately, making it end-to-end. Read the whole story
Digital place-based ad networks are the fastest-growing sector, increasing ad revenue 24.9% worldwide and 39.9% in the U.S. in 2022. Read the whole story
If data is the "new currency," then Krystal Olivieri might also be described as the ad industry's Fed chairman, if not its guiding spirit. Read the whole story
Good: We may be able to predict extreme catastrophic events like earthquakes and pandemics through machine learning and neural networks. Read the whole story
Succeeding Todd Spencer (who becomes Executive Chairman) John Birnsteel is just the seventh CEO in the agency's 108-year history. Additional C-suite promotions were also … Read the whole story
Two 30-second TV spots highlight the brand's energy push. Read the whole story
Cleaning products maker PurposeBuilt Brands has named Milwaukee-based independent agency Hanson Dodge (HD) to be the first creative agency for its Green Gobbler brand. … Read the whole story