The beverage's target audience are people who exercise vs. the idea the drink is only viable for athletes. Read the whole story
The hot dog campaign will continue as long as the Eagles stay in the National League race. Read the whole story
As president, Juhl will oversee the media awards category's jurors and deliberation process, which will culminate in a variety of finalist, sub- and ultimately … Read the whole story
Reid takes over the firm's PR business (Havas Formula), and Cadena leads its experiential business (Havas Street). Read the whole story
The ANA, 4As, CIMM study comes days after the networks announced a media-owner committee to set new currencies, and concludes sellers have been aggressively … Read the whole story
Amazon set a high $60- to $80 CPM on 'TNF' inventory, and failed to deliver on its preseason audience estimates--but it did deliver significantly … Read the whole story
The agency said Flannery is tasked with leading the company's global marketing and business development strategies and will help create a unified positioning and … Read the whole story
Yonder Media named Adam Boucid AV director, responsible for AV planning and buying across all the agency's clients. Read the whole story
Mint Mobile and Ryan Reynolds released an ad this week that was created using ChatGPT artificial intelligence technology. The results, as Ryan put it … Read the whole story