The agency will create a marketing vision that encourages test takers to study, work or move abroad,positing the International English Language Testing System as … Read the whole story
"Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media … Read the whole story
Under Ostroff, Spotify upped its content by 40X and doubled its ad revenue to EUR1.5 billion. Two other Spotify execs have been promoted to … Read the whole story
A late 2022 Gallup poll says Americans' trust in mass media to report news "fully, accurately and fairly" is essentially unchanged. There is lots … Read the whole story
The announcement follows several integrations and product introductions. Read the whole story
The Green Supply Path Initiative is aimed at helping the ad industry lower carbon emissions by optimizing the supply path -- specifically programmatic. Read the whole story
adam&eveDDB has hired senior WPP executive and former Geometry UK CEO, Sarah Todd, for the role of Client Strategy and Integration Lead. Read the whole story