She succeeds Andrew Robinson who is shifting to the new role of Executive Chairman. Roffino is just the third CEO in the agency's 30-year … Read the whole story
To announce the Tank Francaise's 2023 version, the spot was filmed on a classic Parisian bridge. Read the whole story
Minneapolis-based design-led brand agency Little & Company has been sold to agency co-owner and award-winning designer Joe Cecere. Read the whole story
A MediaPost analysis of unweighted monthly Standard Media Index data, shows U.S. ad spending rising little more than 3% last year, far less than … Read the whole story
"By using outdated technology," the agency says it is "enticing" bleeding-edge talent to "leave the virtual world for an instant to show their talent … Read the whole story
Business openings reached an all-time high in 2022, growing in 86% of states. Growth exceeded 2019 levels, particularly in the South, according to Yelp … Read the whole story
Email signatures produce the highest click-through rates, according to a study by Terminus, while messaging and CTAs are also recommended for brands to differentiate … Read the whole story
Groups allege Walmart fails to clearly disclose Universe of Play is an "advergame" in a way "easily understood" by its "audience of young children." Read the whole story
Team One will handle paid media, digital and social media communications, collateral, signage and emerging channels. Read the whole story