Stefanowicz is a longtime agency vet, holding posts at TBWA\Chiat\Day, TBWA Worldwide, Droga5 and TBWA\MAL. Read the whole story
The campaign's fun tropes allow the comedy actress to promote the company's tools to run any business. Read the whole story
The transition is part of a decade-long succession plan that included the sale of the agency to an employee stock ownership plan in August … Read the whole story
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw our industry under their campaign buses, if we let them," IAB CEO David … Read the whole story
Persado analyzes 21.6 billion emails to find that the leading word is "announcement." Read the whole story
Creating a list of negative keywords allows marketers to block ads from showing for specific irrelevant terms and serving unwanted impressions or clicks across … Read the whole story
More than half (56%) of TikTok users said they have bought a product promoted on TikTok. Read the whole story
It can be hard to know where and how to start leveraging your data. Here are tips on how to streamline your marketing processes … Read the whole story
The campaign shows how "early adopters, at any stage in their life, can easily make the switch," says Hyundai CMO Angela Zepeda. Read the whole story
The agency will lead Quantinuum's brand and digital marketing efforts. Read the whole story
Mariana O'Kelly will run the Kellogg's portfolio for the agency. Read the whole story