Valerie Davis will continue to lead the North America region, now as CEO. Matt Adams joins from Brainlabs as CEO Europe. The agency's APAC … Read the whole story
She succeeds Anush Prabhu, who was recently named Global Chief Strategy Officer, Creative Futures, a newly created unit at the agency. Read the whole story
Prior to joining the agency, Gapinske served at Sleek Machine, Allen & Gerritsen, MMB and Hill Holliday, all located in Boston. Read the whole story
The goal is to make the company's innovative VR techniques available to a wider public and help change people's lives. Read the whole story
His 20-year analysis shows the Big 4's share of global ad spending rising from 16% to 55%, but says there has been little practical … Read the whole story
The agency's two-day "Game Ball Experience" pop-ups in Los Angeles and Miami will give away basketballs, NBA game tickets, merchandise, and cash to participating … Read the whole story
- COMMENTARY
To stand out, brands need to stop teaching shoppers to buy only on discount and provide value that can't be discounted. The new definition … Read the whole story
"Twitter no longer exists," according to an April 4 court filing that surfaced Tuesday. Read the whole story
Corolla Cross Hybrid sales expected to be about 50% multicultural while Prius Prime sales are 30% multicultural, says Toyota's Mike Tripp. Read the whole story
The "SmartAssets" platform was developed by employees of Locaria, a multilingual content and media consultancy within the group to help brands manage their content … Read the whole story
"I just want to be a Swiss-army knife creative for London Alley and jump into anything they throw my way," said Krasselt. Read the whole story
Interpublic creative agency MullenLowe and sibling agency Carmichael Lynch Media, have been appointed by the United States Golf Association for creative and media work … Read the whole story
