MediaPost Agency Daily
Wednesday, June 28, 2023
  • Constellation Shifts $330 Million US Media Account To IPG's Initiative

    Horizon Media, which handled the account for over a decade, will assist in the transition with Initiative taking over full control of the assignment … Read the whole story

  • SiS Rides The Intensity Of Tour De France Cyclists

    The ads focus on the emotional aspect of Tour de France bikers, while driving brand awareness for SiS' nutritional products for elite athletes. Read the whole story

  • Purina Pro Plan Teams With Athletes To Promote Dog Food

    The pet nutrition company aligned with Team Whistle to take a more relatable look at athlete-focused content." Read the whole story

  • SPB Hospitality Taps USIM As Media AOR

    SPB brands include full-service dining chains Logan's Roadhouse, Old Chicago Pizza and Taproom, J. Alexander's Restaurant and Krystal. Read the whole story

  • Report: Cannes Film Lions Winners Are Funnier This Year

    System 1 evaluated the Cannes Film Lions Grand Prix, Gold, Silver and Bronze winners from the U.S. and UK to see how they resonated … Read the whole story