According to IPG, Real ID enhances a marketer's existing first-party data, "without the cost, complexity, and risk of moving personally identifiable information (PII)." Read the whole story
The 20-year marketing vet will oversee expansion and team development in the U.S., U.K. and APAC. Read the whole story
"In this era of perpetual disruption, we are living through another profound and radical shift," writes MediaLink CEO Michael Kassan, adding, "The pace and … Read the whole story
Adobe unveiled a material that can change color and patterns in real time, allowing wearers to display content created with Adobe programs. Read the whole story
The campaign wants to create an emotional bond between the military and the public it serves, encouraging them to wear a red poppy. Read the whole story
Similar efforts are underway in Europe and the U.S., but Dentsu says "unique customization" is required in Japan. It has signed a letter of … Read the whole story