On average, 41% of audio ads generated correct brand recall compared to the 38% norm for other ads, per dentsu. Read the whole story
Engineers from both companies culled hundreds of commerce variables into 20 bespoke factors organized into four primary buckets: creative, targeting, campaign management and advertising … Read the whole story
Madison and Wall's Brian Wieser says growth of streaming TV usage will continue to accelerate. He estimates advertising's share of total streaming/linear TV consumption … Read the whole story
The state's tourism group promotes the seasonal vibrancy of the Blue Ridge Parkway and Great Smoky Mountains. Read the whole story
Rubin and Larry Postaer left Needham Harper in 1986 to create the agency Rubin Postaer and Associates. Honda, which they worked on at Needham … Read the whole story
Long-time advertising and media industry exec Wenda Harris Millard has been named chairman of the board of AI-powered executive recruiting platform Sinecure.ai. Read the whole story
Segments allow for capturing TV ad exposure down to the local level for campaign targeting. Read the whole story
Two firms have teamed up to create Leap, an email-centric CRM agency they hope will resolve pressing issues that plague email marketing programs. Read the whole story
The martech firm says the latest version of the AI-driven portal lets users explore multiple audiences simultaneously and introduces consumer sentiment and other new … Read the whole story
Tampa ad agency Spark has been awarded creative marketing AOR duties for Visit Baltimore, the city’s tourism marketing arm. The selection followed a … Read the whole story
Anil Hari has joined Stagwell’s Code and Theory as head of data, analytics and AI. Previously he served as vice president at data … Read the whole story