Stagwell CEO Mark Penn said the proceeds would be reinvested in digital capabilities including AI and also to expand the company's global footprint. Read the whole story
The company is running its first ad campaign, which includes in-venue, digital and broadcast on The Tennis Channel. Read the whole story
WCL and Cloudfy clients include Ping, Moet Hennessey and BMW. The acquisition is to "supercharge" clients' martech, according to Brandwidth CEO Jason Jones. Read the whole story
The company spends an estimated $130 million annually on measured media according to agency research firm COMvergence including about $100 million earmarked for digital … Read the whole story
WIlliam Swayne, who began his career at Carat in 2000, will oversee four regions and three global media brands including Carat and iProspect. Read the whole story
"Together let's drive" will replace "Find New Roads" starting with a campaign breaking tonight on Game One of Major League Baseball's World Series. Read the whole story
Microsoft on Thursday said CMO Chris Capossela will leave the company after 32 years as it enters a "new era" of artificial intelligence. Read the whole story
Speaking at the ANA conference this week, Havas NY execs said brands should focus on optimizing their relationships with agencies. There's room for improvement, … Read the whole story
The 5G ad highlights new network upgrades. Read the whole story
Kim is credited with leading a 30% growth of the agency's commerce practice. Read the whole story
GroupM has appointed Alexandra Chabanne CEO of its operation in France. She has been Chief Operating Officer since 2016 and a year later added additional … Read the whole story