It's the sixth consecutive Diagnostics report over three years in which the Omnicom-owned agency has been top-ranked. Read the whole story
Flywheel will operate as a practice area within Omnicom and will be led by Duncan Painter who is joining Omnicom from his current post … Read the whole story
As part of today's surprise announcement that Omnicom has acquired Ascential's Flywheel unit, it also is participating in the sale of Hudson MX, although … Read the whole story
Omnicom's agreement to acquire Ascential's digital commerce assets includes a 36.5% stake in agency tech startup Hudson MX, assuming the asset isn't sold first. Read the whole story
Mindshare Global CEO Adam Gerhart will serve as interim head of GroupM NA until a successor is found for McDonald. Read the whole story
To make buying less intimidating, the campaign aims to make financing easier, helping customers pay for brand-name products. Read the whole story
Goode's role is to enlarge buyer development in both APAC and EMEA. Read the whole story
COMMENTARYThe agency cited AI for the lack of consistency in ad performance. It took Google several years to perfect bidding algorithms and weed out … Read the whole story
The message proved too much for the three leading national out-of-home (OOH) companies, anti-dairy nonprofit Switch4Good tells "Marketing Daily." Read the whole story
Nine out of 10 respondents said television influenced their online search selections. Read the whole story
That's according to Madison & Wall's Brian Wieser who did some calculations after most of the major groups reported third quarter results. Read the whole story
Kimble will lead business development for the agency. Read the whole story
