Following years of volatility, GroupM's new forecast projects the world ad market will expand at a compound annual rate of 5.6% over the next … Read the whole story
Susie Nam was most recently U.S. CEO/Americas at Droga5 and will oversee Leo Burnett, Saatchi & Saatchi, Fallon, BBH, Team One, The Community and … Read the whole story
"Advertising spending re-accelerated in the second half of 2023 after four slow quarters from mid-22 to mid-23," Magna's Vincent Letang noted. Read the whole story
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictions related to search, retail media, social and video. Read the whole story
The domestic carrier has access to 500+ global destinations that can be booked at its site. Read the whole story
The campaign's focus is that betting is a form of entertainment. Read the whole story
In the U.S., CTV is forecast to see 14.8% growth in 2024, but TV spend overall will decline 5.1%. Read the whole story
The holding company said that for the first time its expanded offering will align buy and sell side retail specialists to optimize the "shared … Read the whole story
Mike Swartz and Ronak Desai were hired to strengthen vertical offerings. Read the whole story
The agency will handle California Grown's campaign strategy, creative and paid media management. Read the whole story
