It's the "true story" told in a film that anchors the annual holiday fundraising campaign by French cancer center Gustave Roussy, which worked with … Read the whole story
The pair will drive the client's creative vision as part of EightBar, a global team dedicated to IBM. Read the whole story
"Fans crave the blissful sugar-high of novelty," says Turner Duckworth's ECD Andy Baron about the cookie company's new brand design. Read the whole story
Northwell Health is out with a new campaign from Strawberry Frog to send a positive message about health and longevity. Read the whole story
The deal, which includes Flywheel Digital, is expected to close in the first quarter of 2024, pending regulatory approvals. Read the whole story
- COMMENTARY
December is often the time when brands reflect on the past year’s successes and chart their course for the next quarter. Amid economic headwinds, … Read the whole story
COMMENTARYInspired by an ARF initiative using ChatGPT to summarize 152 of Ephron's newsletters, I asked it to distill his entire body of work into … Read the whole story
Retailers secured six of the top 10 spots while FMCG brands won over audiences by reinvesting in entertaining creative from prior holiday seasons. Overall, … Read the whole story
McCrimmon has worked at various agencies, such as 22 Squared, TM Advertising and Johnson & Sekin. Read the whole story
