The new platform follows a September announcement by the companies that they were joining forces to better monetize RCP's assets for the 2024 election … Read the whole story
And to get Klicksters' innovative juices flowing, the agency had former Barenaked Ladies frontman Steven Page sing "If I Had a Million Dollars" at … Read the whole story
Media is the only area of advertising/brand strategy projected to move more in-house, according to a new World Federation of Advertisers study. Read the whole story
The "Only Downtown" campaign by Wunderman Thompson contrasts images from key landmarks to the area's newest hot spots. Read the whole story
Brad Ficek will drive advanced analytical and in-house programmatic capabilities for clients. Read the whole story
- COMMENTARY
Brands who leverage influencers, have a strong presence across social networks and user-generated content, as well as a solid brand website, will be able … Read the whole story
The 30-second ad for the frozen ice cream cone brand will run during the game's third quarter Read the whole story
"I love when brands host parties because they have the means and money to make them unforgettable," agree 74% of trend-setters in study. Read the whole story
Omnicom's Purpose Group has created a book series intended to help ease the stress and bring a little holiday cheer to kids who are … Read the whole story
The Martin Agency created a 30-second spot that showcases the cookie's place in pop culture. Read the whole story
