Launching via broadcast and social media, the new creative, produced in-house, stars Sarah Jessica Parker, Drew Barrymore and Jason Alexander. Read the whole story
The recording artist is seen as "Mother Fitness," a goddess-like persona encouraging gym goers to break through barriers like intimidation and high prices, commonly … Read the whole story
The traditional digital OOH work invites viewers to pay closer attention to spaces and details. Read the whole story
While targeting broader ethnic or cultural groups represents a step forward from the general market, it still fails to address the inherent diversity within … Read the whole story
The technology is a source for optimism, though teens worry that generative AI will be used for cyberbullying. Read the whole story
Several months after Microsoft made a commitment to legally back users of its products infused with AI, "The New York Times" on Wednesday said … Read the whole story
Mordy Oberstein, head of the SEO brand at Israeli software company Wix, shared data on social media platforms that had him "literally shaking." Oberstein … Read the whole story
A large percentage of RFPs are run internally to fuel immediate, targeted brand needs, and can function both as immediate hires and partner tryouts. Read the whole story
"Victory to Ukraine" is critical. If the U.S. doesn't recommence its aid in a full-scale way, the Russia axis will grow, and we will … Read the whole story
Stories about programmatic media problems, Adland AI joint ventures, mergers and acquisitions and retail media trends all commanded outsized reader interest. So did agency … Read the whole story