"A caaah is a caaah," says actor Matthew MacFadyen, elongating the single syllable in his native British accent at the start of this dashing Mercedes-Benz commercial. Read the whole story
Farjami succeeds Mindshare Global CEO Adam Gerhart, who had been handling the GroupM role on an interim basis. Read the whole story
Company shares fell 4% on the news. In November, the firm said it expected to report a full-year decline but didn't offer specifics. Read the whole story
Santo Tequila is the product of former rocker and spirits entrepreneur Sammy Hagar and partner-chef Guy Fieri. Read the whole story
The new partners said it is the first time a single brand has secured those sponsorship rights. Interpublic Group agency Momentum Worldwide led negotiations … Read the whole story
A study by Stagwell's Harris Poll and communications trade association Page identifies geopolitics as the top risk to business in 2024. Read the whole story
Lawmakers in New Hampshire passed a privacy bill that, if enacted, will give residents the right to reject online behavioral ad targeting. Read the whole story
Experts say the beauty company's surprising buy -- how many young women even watch football? -- will likely score big share-of-voice gains. Read the whole story
Coors Light is giving fans a chance to virtually appear in the vehicle during its Big Game ad. Read the whole story
The spot, which doubles as both ad campaign and music launch, runs on CMT. Read the whole story
Influencer-marketing agency Billion Dollar Boy, which gained 30 clients in 2023, including Dove, Disney+ and Spotify, has added three executive hires to its U.S. … Read the whole story
Nashville-based Johnston & Murphy has selected Stagwell’s Wolfgang as its new creative agency. The footwear, apparel and accessories brand chose the agency after a … Read the whole story