Liquid Death's birth story is pure advertising, packaging, and social marketing. Read the whole story
She succeeds Mat Baxter who moved back to Australia. Huge is based in Brooklyn, NY. Read the whole story
The carmaker said that for now there is no replacement to serve as agency of record and that work is being dispersed to other … Read the whole story
The announcement is part of the brand's plans for substantial growth over the next five years. Read the whole story
CFO called Olay Super Serum "the most successful new serum in the category," with 30% of its users category newcomers. Read the whole story
With two in-game spots and a half-time live stream, the firm will demonstrate how quickly it can assess a home and make a homeowner … Read the whole story
The brand understands its glasses are taken from bars on occasion - so it's decided to own the reality. Read the whole story
The agency is teaming with Club 21e Siecle, a non-profit dedicated to achieving equal opportunities for people of all backgrounds. The agency says that … Read the whole story
While some award-winners tackled the two biggest media challenges facing advertisers - information asymmetry and misaligned incentives - OpenAP leveraged both, but not necessarily … Read the whole story
After more than a year of its own, internal "walled garden" approach to AI, Dentsu is embracing Amazon's open-source tools. The move follows similar … Read the whole story
DeepMind, an Alphabet company and sibling to Google, has created an AI system that can discover faster algorithms. Read the whole story
The 15-second teaser ad is a riff on "2001: A Space Odyssey," starring actor Ken Jeong. Read the whole story